City Hub | Acquisition of an Existing Mall and Development of a New One

Akel Bety Food & Beverages was established as a limited liability company in 2018 and was officially registered in the Cairo Investment Commercial Register under number: 134996.

The company currently focuses on three integrated fields that represent the pillars of its growth and investment diversification strategy:

1. Commercial real estate investment: through developing and operating restaurant complexes and malls specialized in cafés and food services.
2. Retail market: by owning and operating restaurant and café chains, and working in marketing and managing franchise operations, enhancing revenue sources through two integrated models: direct operations and franchising.
3. Food manufacturing consulting: by developing and designing advanced industrial models for Arab markets, and providing feasibility studies and operational support for these projects, either internally or for third parties.

• 🟢 City Hub – Nasr City (Existing Mall)

The company’s first mall, developed on the Child Park land in Nasr City since 2021, with an area of 1,500 m².
The project has been leased and operated with several well-known brands such as:

• Daddy's Burger
• Red Goat
• Taiyaki
• Galal Café
• Porto Hotels

The company has also operated its own brands inside the complex, including:

• Shake 'n Cake
• Fiesta Italia
• K-Town

🔸 Expected gross income:
2025: USD 187,005 – Net USD 49,137
2026: USD 205,827 – Net USD 54,047
2027: USD 226,410 – Net USD 59,452
Number of operating units: 8 units

• 🔵 City Hub 2 – Mansoura City

The mall is located on a 6,000 m² plot obtained under a usufruct right from the Ministry of Youth and Sports through a public auction.
The site is exceptional on Al-Mashaya Street, opposite the Faculty of Medicine – Mansoura University, and next to Al-Hiwar Sports Club.

The project includes:

• 23 commercial units
• Parking for 200 cars
• Outdoor seating and open spaces
• View of football and padel courts

• City Hub 2 stands out for its location in an area lacking similar projects, making it a strategic step for expansion in the Delta with an advanced operational and investment vision.

• Shake 'n Cake: A dessert and milkshake brand with a youthful, fun atmosphere.
• Fiesta Italia: An Italian restaurant offering classic pizza and pasta with high quality.
• K-Town: A chain specializing in Korean cuisine, currently with 3 branches.
• Tokyo: A Japanese brand for desserts and drinks such as mochi, boba, and matcha.

👤 A Look at the Owner

What most distinguishes Akel Bety Company is the diversity and accumulated expertise of its founders and management team. The company was founded by a group of business development consultants with more than 15 years of experience in providing operational and managerial consulting to numerous international and local institutions across several Middle Eastern countries, within the team of "Experts for Management Consulting", a specialized consulting firm accredited by the Institute of Management Consultants – London, UK, operating since 2008.

The company continues to rely on the expertise of the "Experts" team in various specialties, starting with preparing feasibility studies for each new project, moving on to building administrative, financial, and marketing systems, and ending with monitoring and continuous improvement. This forms the core of the managerial strength with which the company operates under a developed standardized system.

Management Team

• 1- Dr. Ayman Moheb
  Serves as the General Manager, a pharmacist holding an MBA. A former consultant at many research and management consulting centers, he provided advisory services to prestigious institutions such as: Productivity and Quality Institute – Arab Academy in Cairo, Adult Education Center – American University in Cairo, Gulf Insurance – Qatar, Olympic Committee for World Cup Organization – Qatar, McDonald’s – Egypt (formerly), Souq (currently owned by Amazon Egypt), Saudi German Hospitals Group – Egypt, Sanofi – Egypt, National Organization for Research and Control of Biologicals – Egypt, National Research Center – Egypt, El-Ezaby Pharmacies – Egypt, Maritim Jolie Ville Hotels Group – Luxor, Healthy Milk Factories and Farms for dairy production (12 food factories) – Egypt, and many other clients over 15 years.
• 2- Dr. Mahmoud Abdallah
  Holds an MBA in Finance from Ecoles Supérieures – Paris. Former consultant at "Experts for Management Consulting," he worked on numerous consulting projects in Egypt over 7 years, specializing in financial statement analysis and building financial systems for some of the largest call centers in Egypt, including Souq (now Amazon Egypt), El-Ezaby Pharmacies Group, in addition to working with European companies such as BMW Customer Service Center – Germany. He also participated in research and statistical development within marketing campaigns for McDonald’s – Egypt and Vodafone – Egypt. He currently teaches business administration courses at the English Commerce Faculty, alongside his role as head of financial planning and management for the company.
• 3- Mr. Mohammed Ashraf Alyat
  A prosthetics and assistive devices specialist from Jenin – Palestine, working in his medical field while managing a business specialized in importing and distributing medical supplies in the Palestinian market. He entered the business world about two years ago through investment in the restaurant sector. With the expansion of his ventures and partnerships, he became a partner in “Akel Bety” Company, which oversees the operation of several restaurants and shopping malls. Mohammed has advanced experience in digital marketing and is proficient in analytics and artificial intelligence tools for managing advertising campaigns, strengthening the company’s market presence and delivering tangible results. He also enjoys a wide network of local and international relations that support the company’s expansion and sustainable growth.

Profits are distributed to investors on a quarterly basis (every three months), including the revenues collected from both projects:

• City Hub 1 – Nasr City: The currently operating mall
• City Hub 2 – Mansoura City: The mall under construction, expected to open in 2026

🧾 Distribution Mechanism:

• Profits are transferred quarterly, with returns calculated monthly based on the pace of lease contract signings and collections.
• 10% administrative fees are deducted from any income earned by the investor, covering operations, monitoring, and reporting.
• The original revenues are tied to the local currency (Egyptian Pound), and profits are converted to US dollars according to the exchange rate before distribution.
• Investors can receive profits in US dollars only.

Zeedats Capital provides regular financial reports including details of distributed profits, occupancy rates, and project progress updates, ensuring full transparency in operations and continuous follow-up.

Profits are distributed to investors on a quarterly basis (every three months), and include the revenues collected from both projects:

• City Hub 1 – Nasr City: The existing mall that is already generating actual income.
• City Hub 2 – Mansoura: The mall under construction, expected to start generating income before the end of Q1 2026, at the time of opening.

In case lease contracts are signed in advance before the opening of the Mansoura branch, the resulting profits will be distributed immediately, meaning that returns may begin before the official launch date.

🔻 Distribution Start Date

Profit distribution begins after 3 months from the date of share purchase, taking into account the following:

1. The existing mall (City Hub 1 – Nasr): Already generates actual income, and profits are distributed regularly every three months.
2. The new mall (City Hub 2 – Mansoura): Profits depend on the timing of lease contracts and occupancy speed, and may begin before the official opening if advance contracts are signed.

📌 Note: Profit distribution depends on the actual revenues collected from tenants according to market supply and demand. The more contracts signed, the higher the generated income, and consequently the higher the profit distributions.

📢 Investors are notified of the date of the first official distribution through in-platform notifications, periodic reports, and announcements via Zeedats Capital’s official channels, in addition to personal follow-up from the project manager and each investor’s dedicated investment account manager.